Daily Archives: September 19, 2010 »

Carrefour Plans to Become The Brand

Carrefour Plans to Become The Brand

Christopher Durham September 19, 2010 0

The following is an excerpt from a story in this past weeks Wall Street Journal that details the impending strategic redirection that French retailer Carrefour is undertaking. Chief Executive Lars Olofsson will transform Carrefour

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Private Brand Invades The Land Down Under

Private Brand Invades The Land Down Under

Christopher Durham September 19, 2010 0

The Sydney Australia daily newspaper The Australian presents this profile of the modern growth of Private Brands in Australia spearheaded by Aldi, Woolworths, Coles and Metcash. In-house labels are proving a big hit for

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