Private Brand “Good Stuff” from AM PM

BP’s convenience store “ampm”  has long used the tagline “Too Much Good Stuff” in its advertising. Now ampm is building on their tagline by introducing the new Private Brand, Good Stuff by ampm. The brand launched across the country with bottled water and candy.

According to Bill Fry, president of BP’s ampm franchise, the c-store is putting its name on products that offer quality similar to comparable national brands but sell for less. “The ampm stores are known for providing great value to consumers and we are always looking for different ways to meet the customer’s snacking needs,” he said. “So we decided to introduce our new ‘Good Stuff by ampm’ brand by giving customers the best of both worlds.”

Good Stuff by ampm water, which comes in a 24-pack, carries a suggested retail price of $3.99. The case includes more bottles than most national brands, and use 50% less plastic than some other 500 mL bottles.

BP’s ampm is also offering nine new varieties of candy under the Good Stuff by ampm name. Good Stuff by ampm candy comes in nine varieties:

  • Gummi bears
  • Gummi worms
  • Sour neon worms
  • Peach rings
  • Apple rings
  • Orange slices
  • Blue sharks
  • Candy corn
  • Jelly beans

“In these times, when customers are shopping for the best deal, ampm is offering them even more products that provide great value,” Fry added.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.