PLMA’s Targets Obesity At It’s Annual Washington Conference

The PLMA’s Annual Washington Conference will take place October 4-5 at the L’Enfant Plaza Hotel in Washington, D.C.

Front-of-pack re-labeling and re-formulation of store brand ingredients will be on the top of the agenda for this Washington Conference. The Administration’s plan to fight obesity means significant changes for store brand products and packaging. The large national brands are already on board and private label could be caught in the middle. PLMA’s legislative briefings and industry workshops can help industry leaders understand the threat and solutions.

Speakers include Congressman Ron Kind (D-Wis) who has introduced the anti-obesity legislation in the House and Senator Byron Dorgan (D-North Dakota) who is leading the opposition to the country-of-origin fight in the Senate. This year’s dinner guest interview will be retired CIA Director George Tenet while the opening evening speaker will be former White House chef Roland Mesnier with behind-the-scenes views of life under five Presidents.

A special new spouse program this year allows spouses to attend all Capitol Hill briefings as well as evening dinners. Plus, there will be a special spouse program kicking off the conference.

Registration is $325 for members and $575 for non-members. Retail registration is complimentary. To register, contact Diane Doherty, manager, programs & conferences, at (212) 972-3131 or by e-mail at washconf@plma.com.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.