Driving Insights & Innovation: Take The Landmark Private Brand Survey

The Private Brand Movement Conference will be held September 27-29 in Chicago is fast approaching and we’re excited to partner with one of the conference sponsors BARKLEY to conduct a short survey on key issues facing the Private Brand developers.

Brad Hanna and Ric Brockmeier of the Kansas City, MO based agency BARKLEY will premiere the results of this survey in their presentation titled “Driving Insights & Innovation.”

The survey takes about 5 minutes of your time and will be used to create a highly customized presentation for conference attendees. Please take a few minutes to complete this survey by Wednesday, September 15th.

Take the Survey.

I look forward to seeing you there.

My Private Brand readers are eligible to receive a 20% discount off standard rates when they register using the code MYPBRAND.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.