Simplicity hits a new level with the stark yet compelling set of designs from the English design firm Nelson Associates for the English retailer Waitrose. These sundaes use crisp photography to dramatically represent the gooey sauces. The simple white sleeve covering the standard plastic sundae container is design to read premium versus the standard deli bake label.
This is understated to the extreme, try and find a brand name on this package. Where is Waitrose?
Would this work in a US grocer?