Private Brand Cruises the High Seas

In what is a unique if not exciting Private Brand story Carnival Cruises is entering the beer business: Beginning next year, the line will introduce a Private Brand beer, ThirstyFrog Red, at The RedFrog Pub, the beer will only be available aboard the Carnival Magic. The beer is a “medium-bodied lager with a rich red color made with noble aroma hops, caramel and black malts” with a slightly sweet aftertaste.

It will be served alongside Caribbean beers and snacks in the RedFrog, which figures to be “a traditional pub but with a Caribbean twist,” said Glenn Aprile, Carnival Cruise Line’s manager of product development.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.