Click & Save With Private Brand Coupons At Big Y

Private Brand is featured in a new electronic coupon booklet at Springfield, Massachusetts based grocer Big Y Foods.  The 57 store chain features recipes for ground beef, including beef burritos, chili and fiesta taco salad. “Some of these recipes will inspire new creations and others may add a new twist on an old favorite,” Big Y states in promotional materials.

The booklet contains 42 printable coupons that can be used in the to prepare the recipes. Savings include 25 cents off black beans, 15.5 ounces; 45 cents off egg noodles, 16 ounces; and 25 cents of hot sauce, 6 ounces.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.