Take the First Ever Private Brand Governance Survey!

The 2010 Private Brand Movement Conference in Sept. 27th – 29th in Chicago is fast approaching and I am excited to partner with one of the conference sponsors strategic design agency Anthem Worldwide to conduct a short survey on Private Brand management/governance challenges. Please take a few moments to answer the questions and give us the benefit of your insight.

Anthem Worldwide Strategic Directors Carol Citkovic-Best and Kathy Oneto will debut the results of this survey in their presentation “Brand Governance in the Private Brands Revolution.”

Some of the questions included in the 5-10 minute long survey include:

  • What percentage of Retailer’s total marketing spend do you think is dedicated to store brands?
  • Who do you consider your competition?
  • Do you consider brand management/brand governance a key issue within your organization?
  • Which areas of brand management/brand governance will you invest in for the future?

Take the survey.

My Private Brand readers are eligible to receive a 20% discount off standard rates when they register using the code MYPBRAND.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.