The 2010 Private Brand Movement Conference in Sept. 27th – 29th in Chicago is fast approaching and I am excited to partner with one of the conference sponsors strategic design agency Anthem Worldwide to conduct a short survey on Private Brand management/governance challenges. Please take a few moments to answer the questions and give us the benefit of your insight.
Anthem Worldwide Strategic Directors Carol Citkovic-Best and Kathy Oneto will debut the results of this survey in their presentation “Brand Governance in the Private Brands Revolution.”
Some of the questions included in the 5-10 minute long survey include:
- What percentage of Retailer’s total marketing spend do you think is dedicated to store brands?
- Who do you consider your competition?
- Do you consider brand management/brand governance a key issue within your organization?
- Which areas of brand management/brand governance will you invest in for the future?