Walmart Promotes Former Head of Private Brands: Andrea Thomas

Bentonville based Walmart has named Andrea Thomas its new Senior Vice President of Sustainability. She will replace Matt Kistler, the company’s current Senior VP of Sustainability, who will now be serving as an SVP of Marketing at Wal-Mart U.S.A.
Over the last year Thomas made news in Walmarts Private Brand business, with the repositioning and relaunch of Great Value as well as being heavily involved in supply chain, product development and brand marketing – all of which are key elements of Wal-Mart’s sustainability push.

Thomas’ background in brand management and innovation has spanned over 15 years, including VP of Innovation at both The Hershey Company and PepsiCo’s Frito-Lay before joining Walmart.

In addition to Thomas’ promotion the Sr. Director of Sustainability Rand Waddoups is set to move from the sustainability group in to the company’s hot private brand ranks, assuming responsibility for the Private Brand small appliances business.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.