Daily Archives: Sep 7, 2010 »

Walmart Promotes Former Head of Private Brands: Andrea Thomas

Walmart Promotes Former Head of Private Brands: Andrea Thomas

Christopher Durham September 7, 2010 0

Bentonville based Walmart has named Andrea Thomas its new Senior Vice President of Sustainability. She will replace Matt Kistler, the company’s current Senior VP of Sustainability, who will now be serving as an SVP

Read More »
Consumer Reports: Private Brands On Top

Consumer Reports: Private Brands On Top

Christopher Durham September 7, 2010 0

Over the last few years I have written post after post that confirmed and reconfirmed that customers are not only choosing to purchase Private Brands but that they are making them their brands of

Read More »
Private Brand: Hierarchies & Architectures

Private Brand: Hierarchies & Architectures

Christopher Durham September 7, 2010 0

This is the second in a three part series of guest posts from Rob Wallace the Managing Partner, Strategy at Wallace Church, a Manhattan and San Francisco based brand strategy and design firm working

Read More »