Fresh & Easy Private Brand Goodness

Christopher Durham Sep 5, 2010 0

Tesco’s Fresh & Easy Neighborhood Market has expanded its fresh&easy ‘goodness’ Private Brand line of food and drink products for kids the expansion includes new redesigned packaging. The ‘goodness’ sub brand of the fresh&easy Private Brand continues to build their Private Brand portfolio.

New items include: applesauce, cereal, macaroni & cheese, fruit cups, peanut butter, snack chips, raisins and juices as well as fresh-prepared foods for kids, such as the mini meatballs and pasta meal item.

Thanks to the Fresh & Easy Buzz for the tip.

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

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