Tesco’s Fresh & Easy Neighborhood Market has expanded its fresh&easy ‘goodness’ Private Brand line of food and drink products for kids the expansion includes new redesigned packaging. The ‘goodness’ sub brand of the fresh&easy Private Brand continues to build their Private Brand portfolio.
New items include: applesauce, cereal, macaroni & cheese, fruit cups, peanut butter, snack chips, raisins and juices as well as fresh-prepared foods for kids, such as the mini meatballs and pasta meal item.
Thanks to the Fresh & Easy Buzz for the tip.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- William-Sonoma Shines With Private Brand Baking – June 16, 2013
- Champion Brands Now Offers Private Brand Brake Fluids – June 16, 2013
- Fifty2, The MPB Project: A&P – Via Roma – June 13, 2013
![MBD-118-MyBrand-Web-Ad1[1]](http://mypbrand.com/wp-content/uploads/2013/06/MBD-118-MyBrand-Web-Ad11.png)
