7-Eleven Fills Your Chicken Craving

Over the last year Texas-based convenience retailer 7-Eleven has expanded its repertoire from Slurpees and frozen burittos to include the ready to eat and het and eat Private brand products. The convenience store chain recently initiated a test of whole roasted chickens in its downtown Chicago locations. This move places them in direct competition with many grocers as well as fast food chicken chains across the country. The chickens now sell for $7.99 each.

The strategy continues 7-Eleven’s push into both fresh foods and Private Brands. I will be in Chicago in a few weeks and will let you know how they taste. If they are good they could be a real competitor for the late night frozen burrito or even a quick-lunch.

So grab a bottle of 7-Eleven wine and we will make a meal of it.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.