Over the last year Texas-based convenience retailer 7-Eleven has expanded its repertoire from Slurpees and frozen burittos to include the ready to eat and het and eat Private brand products. The convenience store chain recently initiated a test of whole roasted chickens in its downtown Chicago locations. This move places them in direct competition with many grocers as well as fast food chicken chains across the country. The chickens now sell for $7.99 each.
The strategy continues 7-Eleven’s push into both fresh foods and Private Brands. I will be in Chicago in a few weeks and will let you know how they taste. If they are good they could be a real competitor for the late night frozen burrito or even a quick-lunch.
So grab a bottle of 7-Eleven wine and we will make a meal of it.