The Funniest Private Brand Products of All Time


The Huffington Post published this hilarious look at some of the humorous and sometimes disturbing Private Brand products. Many of the products come from the long gone generic era of “BEER” but just as many are contemporary products from America’s largest retailers. This should serve as both a moment of levity and a cautionary tale for Private Brand managers throughout the country.

The Funniest Generic Products Of All Time

With our belts squeezed tighter than ever, we’ve all learned the value of store-brand products. They usually provide similar quality as name-brand items at a fraction of the cost. But once in a while, a generic product is so shameless, lazy or just plain bizarre that it’s hard not to laugh. Here’s a look at some of the funniest generic products found in aisles across America. Vote for the most ridiculous!



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.