Safeway Discovers The Social Media Recipe For Success

Pleasanton, California based grocer Safeway continues to use social media to builds it’s Private Brands. This time they feature Waterfont Bistro and O Organics in a cooking demo on their Facebook Page. The comments from Facebook users AR generally complimentary. Nice Work.

To learn more about Safeway’s Private Brand Strategy join me at the Private Brand Movement 2010 conference in Chicago at the Hotel Sax from September 27-29, 2010, where Nancy Cota, Vice President Innovation, Consumer Brands will present.

My Private Brand readers are eligible to receive a 20% discount off standard rates when they register using the code MYPBRAND.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.