Pleasanton, California based grocer Safeway continues to use social media to builds it’s Private Brands. This time they feature Waterfont Bistro and O Organics in a cooking demo on their Facebook Page. The comments from Facebook users AR generally complimentary. Nice Work.
To learn more about Safeway’s Private Brand Strategy join me at the Private Brand Movement 2010 conference in Chicago at the Hotel Sax from September 27-29, 2010, where Nancy Cota, Vice President Innovation, Consumer Brands will present.