PB CAREERS: Director Brand Management – Advanced Auto Parts

PB CAREERS: Director Brand Management – Advanced Auto Parts

Job ID #: 29835
Location: VA  –  Roanoke

Functional Area: Merch, Marketing, Corp Purchasing
Position Type: Full-Time (32+ hrs/wk)
Relocation Provided: Yes

The Director will launch and manage AAP store brands.  This position is strongly connected to global sourcing activity and will plan and execute management of AAP brands to ensure leverage of the cost savings from sourcing and increased sales.  This position will work with merchants, operations, and marketing to ensure that store Team Members understand and have confidence in the branded products, with the end result of increased sales.


  • 25% Develop plans and manage execution to successful launch new own label product.
  • 15% Manage packaging and marketing issues on existing AAP label product lines.
  • 15% Manage USA team and provide leadership to Asia team for execution on own label guidelines and execution.
  • 10% Work with merchants in developing new ideas for packaging of AAP label products.
  • 10% Work with quality and sourcing team on distribution packaging issues.
  • 10% Work with outside firms as resources to provide support to new launch
  • and existing own label product lines.
  • 10% Manage budget for packaging, branding, and trademark expense.
  • 5% Work with merchants, sourcing, and marketing on environmental impact of packaging.

SUPERVISORY RESPONSIBILITIES  Private Label Compliance Manager(s).

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, andor ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Knowledge and understanding of packaging from perspective of retailer and manufacturer
  • Experience in product launch of own label goods in a chain store environment
  • Experience with Automotive packaged goods would be an advantage
  • Must have management experience and ability to communicate to senior management.


  • Bachelors Degree (Masters preferred); and Training in graphic arts or printing preferred; and
  • 3  5 years management experience required; and
  • 10 years work experience Packaging Marketing Retail industry retail industry (global experience preferred); or
  • Equivalent combination of education and experience.


Previous articleInnovative Private Brand Promotions Impact Growth
Next article5 Success Factors For Private Brand Retailers
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.