English grocer Tesco will launch three paid subscription Private Brand magazines, distributed exclusively through its 2,000 stores across the UK. Two of the titles – Food and Home – will be launched at the end of September, and sell for £1.99 each with a target circulation of 50,000.
The former editor of the English newspaper Daily Mail Weekend, Gillian Rowe, and editor of At Home, Melanie Whitehouse, are expected to serve as editors of Food and Home, respectively.
Your TV Week, a TV listings guide is expected to launch in December, at a cover price of 45p.
CatMags Communications, a joint venture between PSP Rare and Lucid Direct, will publish the magazines.
Tesco currently publishes two free customer magazines with Cedar Communications: Tesco Magazine, which has the fourth-highest magazine circulation in the UK, and the quarterly Real Food, which was launched in March in a smaller “handbag-sized” format.
It is interesting to see one of the worlds great retailers make a significant investment in print media, meanwhile the iconic TV Guide continues to struggle for relevance.