Daymon Worldwide Partners With FFR To Build Private Brands

Christopher Durham Aug 24, 2010 0

Twinsburg, Ohio based retail merchandising provider FFR-DSI, Inc., has announced their partnership with Private Brandbroker Daymon Worldwide. The agreement will allow Daymon to bundle their Private Brand capabilities with FFR-DSI’s merchandising hardware solutions to provide the complete design and rollout of new retail store fixtures, product merchandising and signage programs, as well as custom P.O.P. displays for Private Brands. Watchers have questioned not whether but how Daymon would evolve after losing the Safeway and Supervalu accounts as well as the departure of their president Alex Miller this move is certainly a first glimpse into the evolution of their business model or perhaps its just another brokerage deal.

FFR-DSI President and CEO Stan Burson cited strong recent and anticipated Private Brand growth as the reason for the agreement, and said “We are very excited about this new agreement because of Daymon’s foothold in the market. Due to the sophisticated branding, eye-catching packaging, quality products and attractive price point, the Private Brand market will be an area for continued growth. To increase our market share in the Private Brand arena, we need partners with the technical and sales ability for long term success and Daymon will be a good fit for this partnership. FFR-DSI’s product merchandising and display expertise coupled with Daymon’s Private Brand position in the market makes this partnership a win-win situation for everyone.”


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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