Daymon Worldwide Partners With FFR To Build Private Brands

Twinsburg, Ohio based retail merchandising provider FFR-DSI, Inc., has announced their partnership with Private Brandbroker Daymon Worldwide. The agreement will allow Daymon to bundle their Private Brand capabilities with FFR-DSI’s merchandising hardware solutions to provide the complete design and rollout of new retail store fixtures, product merchandising and signage programs, as well as custom P.O.P. displays for Private Brands. Watchers have questioned not whether but how Daymon would evolve after losing the Safeway and Supervalu accounts as well as the departure of their president Alex Miller this move is certainly a first glimpse into the evolution of their business model or perhaps its just another brokerage deal.

FFR-DSI President and CEO Stan Burson cited strong recent and anticipated Private Brand growth as the reason for the agreement, and said “We are very excited about this new agreement because of Daymon’s foothold in the market. Due to the sophisticated branding, eye-catching packaging, quality products and attractive price point, the Private Brand market will be an area for continued growth. To increase our market share in the Private Brand arena, we need partners with the technical and sales ability for long term success and Daymon will be a good fit for this partnership. FFR-DSI’s product merchandising and display expertise coupled with Daymon’s Private Brand position in the market makes this partnership a win-win situation for everyone.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.