Private Brand Movement Speaker Spotlight: Eli Getson

Eli Getson recently joined Golfsmith International as Senior Vice President/General Merchandise Manager, where he helps define the company strategies in areas such as private brand development, licensing, merchandising, channel strategy, and international business growth for the largest multi-channel golf specialty retailer in the United States.

Prior to his current role, he was Category Manager/DMM for Cabela’s where he managed the Men’s Tops division for the premier retailer in the outdoor space. He has also held positions such as Vice President/Divisional Merchandise Manager- Private Brand for Bonton Stores Inc., Senior Vice President Design for Perry Ellis International, and Senior Director Merchandising for Polo Ralph Lauren. He is also a frequent contributor to the popular men’s style blog The Selvedge Yard and has been featured on such on-line publications as Valet, Hype Beast, and Selectism.

Eli will also be participating in the panel discussion, “A Conversation with…Ideas, Stories, and Perspectives – Moving Beyond Value” at The Private Brand Movement, September 27-29, 2010 at Hotel Sax in Chicago.

My Private Brand readers are eligible to receive a 20% discount off standard rates when they register using the code MYPBRAND.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.