Not long ago my wife and I had the opportunity to spend the weekend in NYC, eat some great food, see a Broadway show and tour the King Tut exhibit, we are both in retail so we walk a lot of stores. On this visit we stayed in Soho and walked the shops and boutiques it is an amazing retail experience. The photos in this store come from a display for the women’s fashion brand Aqua in the Soho Bloomingdales. They merchandiser has clearly appropriated a clichéd/iconic private label package design to create a pseudo ironic fashion statement. It was certainly visually interesting and in its irony it seems to validate Private Brands in general – or it’s just bad merchandising, what do you think?