Gilt Groupe Targets Exclusive Private Brands

Target continues to push the boundaries of the retail experience, branding and private brands with a fascinating collaboration with the exclusive the invitation-only shopping website the Gilt Groupe. Beginning Friday, August 20, they are partnering to offer an exclusive preview-shopping event of select pieces from Target’s newest designer Private Brand collaborations with John Derian, Tucker and Mulberry.

If this intrigues you, all you need to do is make sure you are a registered member of Gilt Groupe, the online boutique features luxury designers and fashion brands at prices up to 70% off the retail. Registration is free—and Gilt is throwing in a $10 credit to get you started! The sale will only last through the weekend, and quantities are limited.

Check it out!

To learn more about Target’s Private Brand Strategy join me at the Private Brand Movement 2010 conference in Chicago at the Hotel Sax from September 27-29, 2010, where Annie Zipfel the Director of Owned Brand Strategy will present.

My Private Brand readers are eligible to receive a 20% discount off standard rates when they register using the code MYPBRAND.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.