Buy the Beef, Get the Bucks, Private Brand Moo!

North Carolina based grocer Bloom continues to support the recent launch of its Sheffield & Sons Private Brand premium beef line, this time with the “Buy the Beef, Get the Bucks” promotion, a classic grocery promotion that encourages customers to spend more and save more.

Spend $5 and get $1 off your next Sheffield & Sons beef purchase

Spend $10 and get $2 off your next Sheffield & Sons beef purchase

Spend $15 and get $3 off your next Sheffield & Sons beef purchase

Spend $20 and get $4 off your next Sheffield & Sons beef purchase

Spend $25 and get $5 off your next Sheffield & Sons beef purchase

To learn more about Bloom’s Private Brand strategy and the launch of  Sheffield & Sons, Angie Hunter of Bloom and Jim Cusson of Birdsong Gregory will present at The Private Brand Movement Conference, September 27-29, 2010 at the Hotel Sax in Chicago. The presentation titled “Adding Sizzle to Bloom’s Beef: Marrying the Quality of Product to the Brand” is sure to be eye-opening.

My Private Brand readers are eligible to receive a 20% discount off standard rates when they register using the code MYPBRAND.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.