Price Chopper Likes Facebook With $5 off Private Brands

Schenectady, New York based Price Chopper Supermarkets with 128 stores across New York, Vermont, Pennsylvania, New Hampshire, Massachusetts, and Connecticut has joined the social media fray with a Private Brand promotion on it Facebook fan page. The page features a coupon for $5 off any 10 Private Brand products. With more than 31,336 Facebook users who “like” Price Chopper this has the potential to be a cost effective and profitable way to drive Private Brand trial and create customer loyalty.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.