As long as I have been in retail I have watched the never-ending stream of highly creative and often amazing promotional ceiling signage that Minneapolis based Target uses to create excitement in store. The latest is a set of three Private Brand themed signs and accompanying end cap signs that make Up & Up and Market Pantry the star of the show. Although they are not the most creative I have seen from the Target crew they are clean and impactful and drill home the Private Brand message. Notice the compare and save message written as “Brand Faves Brand Saves”on the end cap with accompanying Market Pantry juices merchandised next to their national brand competitors. Very Nice.