An interesting perspective from Professor Nirmalya Kumar, Professor of Marketing, Director of Centre for Marketing, London Business School the co-authored along with Jan-benedict E. m. Steenkamp the influential Private Brand book Private Label Strategy: How to Meet the Store Brand Challenge.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- The Power of Sam – Sam’s Choice Redesigned! – May 19, 2013
- Last Chance TO WIN FREE Conference Tickets – Deadline Ends Today! – May 19, 2013
- Food Lion Promotes Private Brands & Invests in 178 Stores in Five States – May 19, 2013
