Montvale, NJ based A&P introduced two new Private Brand value tier brands Food Basics and Home Basics at Pathmark,. The Food Basics brand offers food products from cereal and cheese to produce and meat. The Home Basics brand is comprised of non-edible products including paper towels, laundry detergent and even baby wipes and motor oil. The lines tagline reads, Now seeing YELLOW means saving GREEN!
“This economy has definitely affected our customers’ shopping budgets. The new Food Basics and Home Basics brands will allow our shoppers to buy all their household necessities for much less than national brands,” said Sam Martin, CEO, The Great Atlantic & Pacific Tea Company. ” We are truly excited to bring these key brands to our valued shoppers who are looking for value everyday.”
It is nice to see A&P continue to build on its Private Brand strategy as they work to pull themselves out of their long running troubles.