Whole Foods Launches Private Brand Almond Milk

Whole Foods 365 Milk

Austin, Texas based Whole Foods Market today announced the expansion of its all organic and domestically sourced non-dairy beverage line as it launches the company’s first almond milk line –including the industry’s first-ever Private Brand refrigerated organic almond milk– and light soymilk in Original and Vanilla varieties under its value-priced 365 Organic Everyday Value brand– available now in Whole Foods Market stores nationwide.

“When choosing our nutritious non-dairy beverage options, shoppers can feel confident that they’re not only getting the freshest, most flavorful options available, but also the peace of mind that the products are all organic and sourced from American farms, at a great value price 365 days a year,” said Chris Slick, Senior Global Coordinator for Exclusive and Store Brands for Whole Foods Market. “We’re thrilled to continue offering shoppers the highest quality, responsibly sourced choices in the category with our organic store brand line.”

The company will continue to offer shoppers its popular high quality 365 Organic Everyday Value Soy and Rice Milk in Original, Vanilla, Chocolate and Unsweetened varieties, with new graphics to streamline the package design across the category. Soy and almond milk options will be sold in both refrigerated and shelf-stable varieties.

A smart choice for cereal, smoothies, baking or simply by the glass, all 365 Organic Everyday Value non-dairy beverage options are lactose, cholesterol, gluten and dairy-free, and are enriched with calcium and vitamins. The line meets Whole Foods Market’s strict quality standards which means that these non-dairy beverages do not contain artificial flavors, sweeteners, preservatives or colors or hydrogenated fats.  In addition, these products do not contain high fructose corn syrup and are certified to the USDA organic standards which prohibit the use of genetically engineered ingredients.

“And for those seeking organic quality at everyday low prices, we are introducing value twin packs to pass on even more savings to our shoppers,” said Slick.

Food sold as “organic” must be grown and processed according to USDA-regulated farming standards that protect land and water supplies, prohibit the use of toxic and persistent pesticides and prohibit the use of genetically modified organisms and irradiation.

To taste the new non-dairy beverages, visit any Whole Foods Market store across the U.S.  In-store sampling demonstrations will be held throughout August.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.