At The Private Brand Movement event in September Jim Cusson the president of the shopper-marketing agency Birdsong Gregory and Angie Hunter of Bloom will share the story behind the launch of Bloom’s Sheffield & Sons private brand of beef. Bloom, launched in 2004 as Delhaize America’s banner to focus on convenience and service, has always offered its Guests one of the grocery industry’s best beef programs – they sell only USDA Choice Angus beef at regular grocery store prices. Unfortunately, Bloom wasn’t getting credit for the premium offering. Find out how Birdsong Gregory partnered with Bloom to build a compelling Private Brand designed to shift customer perception and in the process gained international recognition for Bloom by erecting the nation’s first scented billboard.
To learn more about Bloom’s Private Brand strategy and the launch of Sheffield & Sons, Angie Hunter of Bloom and Jim Cusson of Birdsong Gregory will present at The Private Brand Movement Conference, September 27-29, 2010 at the Hotel Sax in Chicago. The presentation titled “Adding Sizzle to Bloom’s Beef: Marrying the Quality of Product to the Brand” is sure to be eye-opening.