Progessive Grocer Launches Store Brands Magazine

This past week grocery trade magazine Progressive Grocer published it’s inaugural issue of Progressive Grocer’s Store Brand’s magazine it was delivered via mail poly bagged with the parent magazine. The new owners of Progressive Grocer, The Gourmet Retailer and Convenience Store News Stagnito Media publish the fifty-two-page glossy print supplement. Editorial director Kathie Canning is the former Editor in Chief of BNP Media owned Private Brand trade magazine Private Label Buyer.

The tagline “The authority on creating retail differentiation” sets the tone for the first issue but the most strategically revealing article comes in the “From the Publisher” column titled “Here’s to a Collaborative Future” by publisher Steve Lichtenstein who presents the editorial direction/brand positioning of the new publication:

“It’s my belief that the more successful retail chains in the business DO recognize that store brand product development must be based on mutually rewarding collaboration”

and

“Let’s face it, in their purest form, store brands are the net result of the collaboration between manufacturing suppliers and retailers.”

It will be interesting to follow this new publication and its growth in a Private Brand information market that continues to explode; the first issue follows the traditional trade magazine model and is focused on Private Brand manufacturers (22 of the approximately 23 pages of advertising are Private Brand manufacturers with the remaining ad for the PLMA), product categories with nods to brand strategy and retailers themselves.

There is currently no online or social media component to the magazine but I have to assume a new media offering will quickly follow this first issue. In the meantime if you did not receive a copy of the new magazine I definitely recommend checking it out.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.