This past week grocery trade magazine Progressive Grocer published it’s inaugural issue of Progressive Grocer’s Store Brand’s magazine it was delivered via mail poly bagged with the parent magazine. The new owners of Progressive Grocer, The Gourmet Retailer and Convenience Store News Stagnito Media publish the fifty-two-page glossy print supplement. Editorial director Kathie Canning is the former Editor in Chief of BNP Media owned Private Brand trade magazine Private Label Buyer.
The tagline “The authority on creating retail differentiation” sets the tone for the first issue but the most strategically revealing article comes in the “From the Publisher” column titled “Here’s to a Collaborative Future” by publisher Steve Lichtenstein who presents the editorial direction/brand positioning of the new publication:
“It’s my belief that the more successful retail chains in the business DO recognize that store brand product development must be based on mutually rewarding collaboration”
“Let’s face it, in their purest form, store brands are the net result of the collaboration between manufacturing suppliers and retailers.”
It will be interesting to follow this new publication and its growth in a Private Brand information market that continues to explode; the first issue follows the traditional trade magazine model and is focused on Private Brand manufacturers (22 of the approximately 23 pages of advertising are Private Brand manufacturers with the remaining ad for the PLMA), product categories with nods to brand strategy and retailers themselves.
There is currently no online or social media component to the magazine but I have to assume a new media offering will quickly follow this first issue. In the meantime if you did not receive a copy of the new magazine I definitely recommend checking it out.