Retailers and CPG’s Succeeding in the New Normal

The tides have turned… “75% of consumers define Private Brands as “brands” and 83% said they purchase these brands on a regular basis*.”

Retailers and private brand manufacturers have been stepping up their game and creating more sophisticated and eye-catching packaging. With higher emphasis on design and brand strategy, retail brands are making their presence on the shelf even more visible and attractive to consumers. This is helping them gain their place on the consumer’s preferred brands list.

Private Brands continue to gain market share…but how can CPG’s continue to prosper and grow?

  • working better with retailers to make sure your brands are still getting the prime spot on shelf
  • understanding what brand strategy and design initiatives retailers are undertaking
  • building loyalty

staying updated on where the world is headed – the trends, forecasts and predictions shaping the future of retail

The Private Brand Movement brings retailers and national brands together to discuss the future of branding and design in this new retail landscape. Join us and discover how today’s leading retailers are building brands at retail – strategy, design, innovation and collaboration.

You Won’t Want to Miss

  • Interactive Panel on Building Brand Excellence Post-Recession with Pepsi, Hershey & Philips
  • Full Day Summit on the Front End Process of Brand Transformation
  • Revelation of the latest packaging trends – what matters, what will pop off the shelf
  • 30+ of the top brands and retailers take the stage. Including Target, Walgreens, Safeway, Kraft, Sears, Victoria’s Secret, McDonald’s, Family Dollar Stores, The Hershey Company, L.L. Bean, Meijer Stores, Ace Hardware, Philips, Sam’s Club, Office Depot and more.
  • Two distinct breakout tracks diving deep on strategy & design
  • Visionary Perspectives from Dan Heath, Marc Gobé and Dan Hill
  • Sessions covering the complete continuum of evolving brands for retail from strategy to design to innovation
  • Come together to share, learn, debate and co-create the future of private brands at retail

I look forward to seeing you there

P.S. – Register by August 27th & Save $100 off the standard rate.

**Private Label sales information from Now Private Label and the PLMA

My Private Brand Readers may register with the code MYPBRAND and save 20% off standard rates.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.