Listen to this fascinating recording of the presentation “Competing for the New Consumer: Private Brand vs. National Brand” originally delivered at the FMI Private Brands Summit in Chicago, Illinois by Juli Zoota presents a case study on the trends of Private Brands and National Brands and the tools you can use to engage the changing consumer.
Latest posts by Christopher Durham (see all)
- What’s the Active Ingredient in your Private Brands Strategy? – Oct 23, 2014
- Target Unveils Plans for Holiday 2014 – Oct 23, 2014
- Target Addresses Customers Private Brand Questions – Oct 22, 2014