Private Brand: Competing For the New Consumer

Christopher Durham Jul 25, 2010 0

Listen to this fascinating recording of the presentation “Competing for the New Consumer: Private Brand vs. National Brand” originally delivered at the FMI Private Brands Summit in Chicago, Illinois by Juli Zoota presents a case study on the trends of Private Brands and National Brands and the tools you can use to engage the changing consumer.

Listen.

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

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