Private Brand: Competing For the New Consumer

Listen to this fascinating recording of the presentation “Competing for the New Consumer: Private Brand vs. National Brand” originally delivered at the FMI Private Brands Summit in Chicago, Illinois by Juli Zoota presents a case study on the trends of Private Brands and National Brands and the tools you can use to engage the changing consumer.

Listen.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.