Listen to this fascinating recording of the presentation “Competing for the New Consumer: Private Brand vs. National Brand” originally delivered at the FMI Private Brands Summit in Chicago, Illinois by Juli Zoota presents a case study on the trends of Private Brands and National Brands and the tools you can use to engage the changing consumer.
Latest posts by Christopher Durham (see all)
- Curiosity Private Brand Beer Fro Lululemon – Jul 27, 2015
- Save Big On Organic, Gluten-Free with Private Brands – Jul 27, 2015
- Office Depot Serious New TUL Pens – Jul 26, 2015