Private Brand stories from Target, Sam’s Club and more.

Private Brand is on the move… but where is it headed? Get the latest insights and trends on The Private Brand Movement – brand strategy, design, innovation, collaboration. Join me as I chair and present at the The Private Brand Movement conference September 27-29,2010 at the Hotel Sax, Chicago

Register by Friday and Save $200 off the standard rate.

My Private Brand Readers may register with the code MYPBRAND and save 20% off standard rates.

Hear real world solutions to Private Brand in case-studies from all the major players including:

  • Sam’s Club
  • Family Dollar Stores
  • Safeway
  • Ace Hardware
  • Target
  • Victoria Secret Beauty
  • Ahold
  • Sears Holding
  • Walgreens
  • Office Depot
  • Meijer
  • L.L. Bean
  • Bloom/Delhaize America

As well as insightful presentations from national brand players including:

  • Kraft
  • McDonald’s Corporation
  • Philips
  • Pepsi
  • The Hershey Company
  • Starwood Hotels & Resort

And presentations from a select group of Visionaries and Experts:

  • Christopher Durham, My Private Brand
  • Dan Heath author of Made to Switch and Stick
  • Marc Gobe author of Emotional Branding
  • Dan Hill author of Emotionomics
  • The Nielsen Company
  • Prophet
  • Anthem Worldwide
  • Barkley Decision Analyst
  • Birdsong Gregory
    and more…

Download the brochure to see the agenda.

This isn’t just a conference; it’s a catalyst for collaboration. Come together to share, learn, debate and co-create the future of private brands at retail. Register today to secure your spot.

I look forward to seeing you there.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.