Consultants extraordinare Deloitte have been hard at work creating a new group of insights that include the impact of Private Brands and how to compete in today’s market. Whether you are building Private Brands or competing against them this is an interesting body of work.
Deloitte CPG Pricing, Profitability and Trade Investment
Safeway is asking the brands to rollback their prices and is using their private label leverage. “Costco stops carrying Coca-Cola products: Retailer and beverage maker at loggerheads over pricing” – 11/17/09 (MSNBC) As shoppers continue to grapple with the recession, retailers want to win their favor by giving them low prices. Holistic approach removes the tendency to optimize one metric at the disproportionate expense of others Profitability Management. Ability to factor in the effects of competitor activity, including private label
The 2010 American Pantry Study
The discussion topics included: Consumers’ guilt about their shopping patterns prior to the recession Consumers’ increasing preference toward private label products as opposed to national brands How consumers have become more resourceful and precise, fundamentally changing the way they shop and stock their pantry
Consumers Redefine the “Game” of Shopping — It’s Not Just About Saving: Deloitte/Harrison Group Study
According to the survey, three out of four (75 percent) people are more open to trying private label and store brands than two years ago.