The Power 50 Makes It’s Mark

Grocery trade magazine Supermarket News recently released its annual “Supermarket News Power 50” for 2010 and the list has few if any big surprises. The categories big players dominate the top fifteen so of course they are also big Private Brand players. The one notable exception is the first Lady, Michelle Obama who is recognized for her work on combating obesity and her commitment to local food. The other exception comes in at #39 and is notable the “New digital consumer.”

The Top 10

1.            Mike Duke, president and CEO, Wal-Mart Stores

2.            Steve Burd, chairman, president and CEO, Safeway

3.            David Dillon, chairman, and CEO, Kroger Co.

4.            Craig Herkert, president and CEO, Supervalu

5.            Michelle Obama, first lady, United States of America

6.            John Rishton, CEO, Ahold

7.            Charles Youngstrom, co-president, Aldi U.S.

8.            Pierre-Olivier Beckers, CEO, Delhaize Group

9.            Danny Wegman, CEO, Wegmans Food Markets

10.            Jim Sinegal, CEO, Costco Wholesale Corp.

Conventional Supermarkets

11.            Charles C. Butt, chairman and CEO, H.E. Butt Grocery Co.

12.            Ed Crenshaw, CEO, Publix Super Markets

13.            David Shapira, chairman, president and CEO, Giant Eagle

14.            Ric Jurgens, chairman and CEO, Hy-Vee



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.