Fresh Private Brand Videos from Wegmans

As retailer continue to develop and grow not only their Private Brands but their retail brand it is exciting to see innovation and a understanding that quality content can and will drive loyalty. Check out the Wegman’s Youtube Channel it is packed with great videos that are informative, educational and entertaining. Beyond the simple shill they definitely tell a brand story and further establish Wegmans as the go to for food knowledge while embedding Private Brand products in each of the videos. This is nice work and a commitment to delivering quality content that consumers can actually use.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.