Moms Invade The Jensen Project

This past week I wrote a post on the Walmart and P&G funded movie, The Jensen Project and after watching it I have to say it’s not the worst movie I have ever seen (Speed II). However even my five-year old recognized it was one long commercial. At times the episodic commercials were more interesting than the movie. Although I am certainly a fan of this type of marketing I have to say that the content should be the star of the show, please, make the movie a little better and cut back on a few of the commercials, the blatant shill bored my children and were it not for my interest in the campaign I would have changed the channel.

Brand and Private Brand where definitely the star of the show.

Walmart also continues to engage its group of social media Moms by sampling products and inviting them to the set of the movie, the power of the Eleven Moms is pretty amazing.

Pay attention in the video one of the moms mentions that the Wardrobe for the movie is from Walmart.

This is an excerpt from a post by one of the Eleven Moms, the Domestic Diva, Heather Batts

Speaking of a memorable experience, some of my fellow Walmart Moms got to travel to the movie set of the Jensen Project to mingle with the cast and experience behind the scenes life.

Jenn, Erika, and Merlene look as if they had a lot of fun meeting Kellie Martin, Patricia Richardson, and LeVar Burton (these are people I grew up watching on TV) just to name a few of the awesome cast members in this film. Check out what all they saw and did in the youtube clip below:



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.