Pleasanton, California-based grocer Safeway has a new Private brand promotion that aims to help keep areas of the US clean. The new marketing initiative features Bright Green their natural household cleaning Private Brand. The “Bright Green Clean Team” tour has already made stops in Washington, Philadelphia, Seattle and Portland with planned stops in San Francisco, Chicago and L.A.
According to the Safeway blog: “Right now our team is traveling through select cities and arming themselves with our Bright Green household cleaning products to fight grime the earthy-friendly way.”
Volunteers from community-based organizations and charities can help the team. Those who do will get free samples of Bright Green cleaning products. Locals can also register to win a Bright Green clean-up day for their school.
“So if you see a sea of green and blue-clad volunteers scrubbing away, be sure to stop by and learn a little more about Bright Green,” states Safeway in its blog.