Bright Green Cleans the World at Safeway

Pleasanton, California-based grocer Safeway has a new Private brand promotion that aims to help keep areas of the US clean. The new marketing initiative features Bright Green their natural household cleaning Private Brand. The “Bright Green Clean Team” tour has already made stops in Washington, Philadelphia, Seattle and Portland with planned stops in San Francisco, Chicago and L.A.
According to the Safeway blog: “Right now our team is traveling through select cities and arming themselves with our Bright Green household cleaning products to fight grime the earthy-friendly way.”

Volunteers from community-based organizations and charities can help the team. Those who do will get free samples of Bright Green cleaning products. Locals can also register to win a Bright Green clean-up day for their school.

“So if you see a sea of green and blue-clad volunteers scrubbing away, be sure to stop by and learn a little more about Bright Green,” states Safeway in its blog.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.