World’s First Private Brand Lasagna Sandwich

It must surely rank as the ultimate on-the-go snack and one of the most offbeat commercially made sandwichs ever. Is it a good idea, I am not sure, it certainly ranks as one of the most offbeat food innovations I have heard of in a long time. Monday Brits will be able to try it for themselves when the world’s first lasagna sandwich goes on sale at Tesco stores.

Promotional images of the sandwich showed the nutritional information on the label displaying just 87 calories and 4.1g of fat.

In reality it has 565 calories, more than a quarter of the maximum recommended for an adult man per day.

The fat content is 26.9g, almost 40 per cent of a man’s maximum. This means that one Tesco lasagna-sandwich is the equivalent of two McDonald’s cheeseburgers, which add up to 595 calories and 24g of fat.

The sandwich takes its inspiration from a student classic snack and a modern school of thought that believes that certain foods such as pizza and pasta sometimes taste better cold.

Said Tesco food developer and sandwich creator Laura Fagan: “We think the lasagna sandwich could become the food of choice for anyone wanting a solid snack between meals.

“The inspiration comes from my own student days and how certain foods could sometimes taste much better the next day – such as pizza, lasagna and even curry!

“Lasagna sandwiches were a favorite of mine back in student days and were really popular with all my mates at university.

“It was the type of food that could be made very quickly from lasagna leftovers but could really keep you going between meals or equally prove to be the perfect breakfast food after a long night. The sandwich is made up of two thick slices of bread, a filling of diced beef in a tangy tomato and herb sauce layered with cooked pasta sheets and finished with a creamy cheddar, ricotta and mayonnaise dressing.

It’s not the first time that Tesco has gone out on a limb to produce an unusual sandwich.

Last month the supermarket produced a ‘Singing Sandwich’ for the World Cup, which played the Ole Ole Ole Ole football chant when the packaging was opened.

And two years ago it launched the UK’s first ever commercially made sweet sandwich in time for the Christmas market – a sumptious banana and chocolate creation.

Added Tesco’s Laura Fagan: “The sandwich is a great British invention and a fine contribution to world cuisine. Hopefully the lasagna sandwich will be another chapter in the history of this classic culinary creation.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.