CAREER TUESDAY: Senior Manager, Private Brands: Target

Senior Manager, Owned Brands
Minneapolis, MN, US


Similar Industry Titles and Key Words: consumer goods, merchandising, brand equity, private labels, marketing manager, brand manager

About This Opportunity
Help shape one of the world’s strongest brands. Develop innovative, eye-catching campaigns that increase brand awareness, solidify guest loyalty and, ultimately, drive sales. You’ll partner with internal and external teams to deliver on our Expect More. Pay Less. brand promise.
Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals. As an Owned Brands Senior Manager, you’ll take the lead as you…

  • Work to understand or initiate owned brand specific guest immersion research, partner with guest insights on the objective and actual execution. Leverage guest insight work to create and optimize Brand Principle documents to guide brand expression throughout the organization.
  • Partner with Product Design & Development and Category Marketing to translate relevant guest insight results into actual design aesthetics, product assortment and guest facing marketing communication.
  • Partner with Merchants to understand business objectives and strategies, including financial plans (sales, gross margin, contribution). All owned brand initiatives must support Merchant plans and seek to grow profitable owned brand sales.
  • Make final decisions made on product, pricing, promotion and presentation expression of owned brands, following Brand Principles already in place.
  • Build and manage specific long range owned brand financial plans, partner with Merchants, PD&D, Marketing, Guest Insights on optimization and implementation.
  • Act as consult for overall Brand portfolio within your pyramid, including all brand types, to ensure entire brand portfolio is optimized to drive sales and profit.


  • Bachelor’s degree with three to Five years of previous Target Merchandising or CPG experience, and broad business acumen
  • Proven ability to manage and lead multiple projects with moderate and occasional supervision
  • Strong collaboration skills and ability to partner and manage multiple internal and external partners and resources
  • Demonstrated leadership skills to set a vision, engage and influence others, and get desired results
  • Strong written and oral communication skills to effectively communicate across many levels of management and external partners
  • MBA with focus in Brand Management or Marketing preferred

Eligible team members will receive one of the best earnings packages anywhere, including competitive pay, all-around insurance coverage, 401(k), flexible scheduling, training and development and many other perks and benefits. Target is an Equal Employment Opportunity Employer and is a drug-free workplace.

Apply now »

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.