CAREER TUESDAY: Safeway Posts 4 Private Brand Jobs

This is a banner day for Private Brand jobs and this last post is really the icing on the cake, four jobs in Pleasanton, California at grocer Safeway. This is intriguing as it begins to demonstrate the strategy behind the ouster of Daymon Worldwide, note the qualifications and job requirements: CPG experience is a premium as well as the ubiquitous MBA. Retail experience appears in only one of the jobs and neither Private Brand nor brokerage experience is included in any of the requirements.

The evolution of the Private Brand department in the retailer from a labeling and packaging organization to a brand building organization is critical to the future of Private Brands. Only time will tell what the best practices are however I believe it will evolve from the CPG model while taking advantage of the retailers assets and connection to the customer.

Director, Innovation Company: Safeway Inc
Country: U.S.
State/Province: California
City: Pleasanton
Position Category: Marketing / Category Management
Requisition Number: MKTN100555
Job Description: The Consumer Brands Department, located in Pleasanton, California, has several openings for Director of Innovation.

Qualifications:

  • 10+ years Consumer Packaged Goods (CPG) Brand development or equivalent experience
  • 4 yr college degree, MBA preferred.
  • Proven success record in leading a cross-functional team and developing or managing key Innovation brands or platforms.
  • Proven ability to think strategically combined with the ability to execute through a complex environment; creative, not afraid to take risks.
  • Strong leadership skills with the ability to lead cross-functional teams in new territories.
  • Strong problem solving skills with the ability to solve for challenges to drive a new innovation agenda across multi-categories.
  • Experience utilizing analytical and market research tools such as consumer panels, quantitative market research studies, etc. to make sound business decisions
  • Strong written and verbal communication skills

Key Responsibilities include, but are not limited to:

  • Responsible for defining and driving the strategic plan for the development of proprietary innovative capabilities, processes, science and technology across 10 core brands.
  • Responsibility includes embedding these competencies within C/B to create highly regarded, competitively advantageous Innovations and new product development.
  • Identify & lead innovation agenda to translate trends & strategies into specific initiatives, platforms and products.
  • Lead team of Product Managers & their support team to develop these platforms and project manage all products through conception, product development and launch.
  • Solve for rapid identification and application of emergent global and regional trends and insights around Health & Wellness that could have significance to innovation & new product development opportunities.
  • Develop business plans to size the opportunity in the best areas for growth in this arena, support with consumer insights & mkt. research.

APPLY TODAY!

Product Manager, Brands Company: Safeway Inc
Country: U.S.
State/Province: California
City: Pleasanton
Position Category: Marketing / Category Management
Requisition Number: MKTN100525

Job Description:
Now more than ever, consumers view “private label” as brands in their own right. Join the team that JD Power cites as being a key driver of this transformation – Safeway’s Consumer Brands. Safeway’s Consumer Brands division is responsible for developing and managing an innovative portfolio of category leading brands including O Organics®, Eating Right™, Lucerne® and Bright Green®. O Organics® is now the #1 organic brand in the organic market and together with Eating Right™, a successful health and wellness brand, constitutes $640M in sales.

The Consumer Brands Department, located in Pleasanton, California has several openings for Product Manager, Brands.

Position Purpose:
The primary purpose of this position is to provide leadership in continuous, incremental and game changing product innovation and renovation for a designated group of brands.

The Product Manager will lead the projects and processes of delivering the Innovation/Renovation Calendar, developing ideas/opportunities/pipeline and then managing projects through to market. This includes outlining the strategic framework, developing and validating ideas, directing food and non-food development, collaborating with R&D and suppliers, managing budgets and gaining alignment with Consumer Demand.

Qualifications:

  • Four-year degree in Business or Marketing. MBA preferred
  • Four to six years of Innovation or Product Management experience, preferable in a retail or CPG environment.
  • Combine creative problem solving, consumer insight understanding and an aptitude for strategic thinking in a fluid environment.
  • Strong ability to analyze multiple and often-disconnected data sources (target consumer trends and insights) and draw meaningful conclusions.
  • Experience in applying new product stage gate processes (opportunity, concept, development, commercialization, launch) and product improvement processes
  • Financial understanding of all Innovation metrics and measures
  • Excellent interpersonal and communication skills.
  • Ability to motivate, lead, and influence stakeholders across the organization
  • Expert project management skills and ability to manage multiple priorities successfully.
  • Energetic, self-motivated, and the ability to act with a sense of urgency, intensity, and integrity
  • Manage direct reports and staff groups on specific projects
  • Proficient in Microsoft Word, PowerPoint, Excel and syndicated data (IRI, Nielsen).

Key Responsibilities include but are not limited to:

  • Engage Cross Functional teams on strategic vision for new products within existing brands and effectively lead them to 1) commercialize new products or product improvements with excellence including problem solving challenges and 2) identify technology to deliver new/enhanced benefits.
  • Deliver go-to-market innovation/renovation including development of a comprehensive preliminary launch plan that justifies the project and any major investments.
  • Continually enhance the process by which we develop new products and product improvements. This includes the “front end” process and conducting effective research to uncover deep insights to drive development of concepts, rapid protocepting, and developing product elements.
  • Inspire Innovation creativity and drive the creation of an “Innovation Culture” throughout Consumer Brands and Safeway by being an Innovation Change Agent.
  • Travel – 25%

APPLY TODAY!

Private Brand Manager Company: Safeway Inc
Country: U.S.
State/Province: California
City: Pleasanton
Position Category: Marketing / Category Management
Requisition Number: MKTN100524
Job Description: The Brand Management Department, located in Pleasanton, California, has several openings for Brand Manager.

Position Purpose:
Now more than ever, consumers view “private label” as brands in their own right. Join the team that JD Power cites as being a key driver of this transformation – Safeway’s Consumer Brands. Safeway’s Consumer Brands division is responsible for developing and managing an innovative portfolio of category leading brands including O Organics®, Eating Right™, Lucerne® and Bright Green®. O Organics® is now the #1 organic brand in the organic market and together with Eating Right™, a successful health and wellness brand.

The Brand Managers manage all elements of a brand in terms of both brand equity management and optimal financial performance (sales and profit responsibility). They understand and manage all key issues that impact the business, while driving to meet business objectives. Develop and coaches assistant managers and provides cross-functional organizational leadership.

Qualifications:

  • Four year college degree in Business or Marketing; MBA preferred.
  • 4-8 years experience plus the education listed above.
  • Demonstrated leadership and expertise in brand building and marketing, preferably in a Consumer Packaged Goods Company.
  • Strong financial skills with ability to drive to sales and profit objectives
  • Strategic thinker, with good analytical and problem solving skills.
  • Desire to continue to learn and develop.
  • Self-motivated, with a sense of urgency.
  • Strong project management skills; ability to manage multiple projects. Strong sense of ownership.
  • Good working knowledge of marketing principles (4 Ps), creative and able to generate respect among peers.
  • Strong interpersonal and communication skills with ability to effectively manage across the organization.
  • Manage staff groups on specific projects
  • Proficient in Microsoft Word, PowerPoint, Excel and syndicated data (IRI, Nielsen)

Key Responsibilities include, but are not limited to:

  • Develop and lead annual brand strategy.
  • Develop annual business plan.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix (e.g. volumes, price, promotion) through collaboration with appropriate functional groups.
  • Lead cross-functional team to achieve high quality execution of business plan.
  • P&L management. Identify risks and contingencies.
  • Understand each line item and establish measures and track performance.
  • Interact effectively with people who impact and manage each line item.
  • Identify and lead business initiatives. Identify opportunities, conduct research, obtain management approval with fact based business proposals and lead to successful execution (i.e. brand repositioning, new communication initiatives)
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives and strategies for consumer promotions and manage implementation.
  • Collaborate with category development to set category promotion objectives and programs.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Understand relevant marketplace dynamics and other key issues leading to appropriate recommendations for the marketing mix (e.g., product quality, pricing, promotions, distribution).
  • Travel – 25%

APPLY TODAY!

Manager, Product Innovation Company: Safeway Inc
Country: U.S.
State/Province: California
City: Pleasanton
Position Category: Marketing / Category Management
Requisition Number: MKTN100490
Job Description: The Innovations Department within Consumer Brands, located in Pleasanton, California, has several openings for Managers of Product Innovation.

Position Description:
These positions are responsible for leading the development of new brands or product platforms from idea through launch for the Consumer Brands organization. The Product Innovation Managers act as the brand managers, providing consumer packaged goods leadership to the business.

Qualifications:

  • Four-year degree in Business or Marketing. MBA preferred.
  • 7 to 15 years in consumer packaged goods brand management, with 2+ years driving innovation/ new product development.
  • High degree of initiative.
  • Must have strong leadership ability.
  • Must have strong organizational skills.
  • Excellent written and oral communication skills.
  • Good interpersonal skills with a desire to be a team player.
  • Innovative thinker with the ability to solve problems.
  • Consumer and/or product research training a plus.
  • Culinary interest a plus. Retail store marketing experience a plus.

Key Responsibilities include, but are not limited to:

  • Lead a cross-functional team of product development, consumer insights, package design, sourcing, and category management to develop and launch new brands or platforms. Develop 30+ new products annually.
  • Direct marketing research and identify consumer needs and the corresponding Consumer Brands opportunities.
  • Develop the brand or platform strategy (including product, pricing, promotion, and distribution) that will drive product development.
  • Create and execute the launch plan for the new platforms or brands. Drive consumer-marketing programs (with Corporate Advertising) in support of the launch.
  • Collaborate with Consumer Demand on business priorities, category management strategies and retail execution.

APPLY TODAY!



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.