CAREER TUESDAY: Private Brand Specialist – Macys

Brand Specialist – Private Brands Management: Macys
Job Number:

The Private Brand Specialist partners with the Brand Analyst in providing leadership to the divisions by driving and managing the private brand business to deliver sales and margin results.  Responsible for assisting in the gathering and analyzing data down to the style, door, size level to assure adequate on order and inventory levels within the divisions and suppliers in each product category and private brand.  Communicate with division merchants and resources to understand specific needs and issues.

Key Accountabilities:


  • Assist with report maintenance and coordinate weekly private brand business recaps.
  • Monitor merchandise performance overall (programs, key items, sales, margins) by division.
  • Assume ownership of the private brands seasonal EDI/Replenishment sales and receipt plans analysis down to the style, door and size level.
  • Perform review and analysis of division performance on a brand and item basis by door.
  • Identify, communicate and drive sales and margin of EDI/Replenishment programs and items.
  • Follow-up on recommendations (detailed door analysis) to divisions and assure compliance.
  • Monitor EDI/Replenishment programs.
  • Provide strategic direction to private brands placement plans to address penetration deficiencies.
  • Recap buy meeting results and recommend call-outs by division.


  • Assist in projecting and recommending purchase quantities on key programs.
  • Work with Brand Analyst to establish recommended promotional cadence and exit strategies.
  • Write recommended EDI/Replenishment orders by door for the divisions.
  • Ensure timely placement and delivery of all replenishment orders.


  • Assist with the maintenance of the basic replenishment items.
  • Validate and monitor EDI projections and adjust accordingly to maximize sales.
  • Oversee monthly EDI process and interact with suppliers and divisions to assure sales maximization by taking ownership down to the production and procurement at the size level.
  • Communicate inventory analysis by door to divisions and secure additional placements where appropriate.
  • Identify merchandising opportunities such as overages and shortages.
  • Develop and implement action plans.

Skills Summary:

  • Bachelor’s Degree.
  • Excellent written and oral communication skills.
  • Product Assistant experience or similar.
  • Outstanding analytical skills.
  • Excellent Excel skills.
  • Macy’s  Systems experience a plus.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.