Daily Archives: July 7, 2010 »

Celebrate Private Brand ‘Slurpee-brations’

Celebrate Private Brand ‘Slurpee-brations’

Christopher Durham July 7, 2010 0

Private Brand icons are few and far between so it is with gusto that I embrace convenience retailer 7-Eleven’s iconic Slurpee. In a category filled with not only national brands but classic American brands

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80% 0f Canadians Buy Private Brand

80% 0f Canadians Buy Private Brand

Christopher Durham July 7, 2010 0

Canadian grocer Sobeys continues to aggressively support its premium tier Private Brand Sobeys Compliments with a pretty aggressive marketing and public relations effort. The following is a press release on the subject. More than

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