Gran Farina is a Private Brand developed for use in Eastern Mediterranean markets and was commissioned by Federated Mills, Malta’s only flour milling operation. The designs were created by the Malta based design agency Mangion & Lightfoot who developed the name and visual identity along with a range of packaging for the 6 main types of flour they planned to market.
Private Brand Dusts the MediterraneanJuly 6, 2010 0
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.