Private Brand Dusts the Mediterranean

Christopher Durham Jul 6, 2010 0

Gran Farina is a Private Brand developed for use in Eastern Mediterranean markets and was commissioned by Federated Mills, Malta’s only flour milling operation. The designs were created by the Malta based design agency Mangion & Lightfoot who developed the name and visual identity along with a range of packaging for the 6 main types of flour they planned to market.

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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