Marketside Pizzas From Walmart Recalled

Brands the world round live in fear of recalls, and frankly Private Brand is no different. So it is no surprise to hear of another recall this time from the Midwest Private Brand manufacturer of Walmart’s Marketside The manufacturer is concerned that small pieces of plastic could have gotten into the food.

Great Kitchens, Inc., of Romeoville, Illinois issued the recall for about 110,000 pounds of BBQ chicken pizza, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced. “The company discovered small pieces of plastic during production of the product,” the USDA said in a news release.”

Fortunately, no reports of illness or injury has been tied to the product.

The pizza subject to recall are the following:

  • 28.5-ounce Marketside, 16-inch BBQ Recipe Thin Crust Chicken Pizza
  • 14-pound, 4-ounce cases of Marketside 16″ BBQ Chicken Pizza, with eight 16-inch pizzas, with case codes of 11016611, 11016621, 11016711, or 11016721.
  • Boxes are carry the establishment number P-2539B inside the USDA inspection mark. The pizza was made June 15 and 16 and shipped nationwide.

It was not immediately clear whether any other store carries the pizza. Great Kitchens’ offices were closed and Walmart did not immediately respond to a request for comment. Walmart carries a lengthy list of products on its recall site to let customers know which products sold at the company’s stores have been recalled.

The true test of a brand is not whether there are recalls but how the brand responds to them.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.