Ralcorp Splurges on Crackers

In yet another story about private brand manufacturing giant Ralcorp and acquisitions, it was announced that Ralcorp has acquired North American Baking, formerly known as PL Foods. North American Baking is a manufacturer of premium private label specialty crackers in North America.

North American Baking will continue its operations in Georgetown, Ontario. In a separate transaction, Ralcorp acquired JT Bakeries, a manufacturer of private label and co-branded gourmet crackers. JT Bakeries will continue its operations in Kitchener, Ontario.

Both of these transactions are part of the company’s snacks, sauces and spreads segment. Ralcorp anticipates the transactions will be slightly accretive during the remainder of its 2010 fiscal year. Terms of the transactions were not disclosed.

Kevin Hunt, co-CEO and president of Ralcorp Holdings, said: “We welcome the North American Baking and JT Bakeries management teams and employees to the Ralcorp family. We believe the products manufactured by both of these companies will enhance Ralcorp’s premium and gourmet cracker offerings. These transactions will allow us to continue Ralcorp’s growth strategy on our existing private-label cracker platform.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.