Bruce Kern to Speak on PLMA Live.

Jacksonville, Florida based LOGIX3, a provider of software solutions for product information management solutions for retailers, manufacturers, and distributors, announced that Bruce Kern, President of Logix3, will be addressing the importance of deploying technology for the purpose of managing, collecting and storing product data to drive process efficiency. This online news show, hosted by PLMA, the Private Label Manufacturers Association will be posted in two parts on Bruce’s interview will take place on June 23, 2010, in part two of the series.

Bruce Kern is a leader in new product development, with over 30 years experience in the marketing and development of Private Brand products.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.