The package designers among my readers are no doubt familiar with the package design blog The Dieline, I have featured them here on many occasions, and the following is great commentary on Private Brand design for the Dutch department store chain Hema:
3 things I like about the Hema art-supplies packaging (above) designed this year by Studio Kluif, below.
- In each case, the product contained within was used to illustrate the outside. An obvious idea, perhaps, but seldom attempted and seldom done with such aplomb. Using the product, itself, to communicate its own use, is a good, ethical move. Like putting your money where your mouth is. So to speak.
- And speaking of mouths, the two boxes above are another example of the “open mouth” packaging window trend, although in this case, we’re not talking food packaging.
- Multicolored products naturally lend themselves to rainbow arrays. There is about colors, organized according to spectral order, that appeals to both sides of the brain. I think.