Occasionally I get tips on Private Brands from the most unlikely people; the breadth and variety of readership and particularly the rather large contingent of moms always amaze me. This tip comes from one such mom.
I’m a fan of your blog – just a consumer, but one who has always been interested in marketing and packaging and such.
I was in Safeway today making my bi-monthly stockup trip, and saw a brand new private brand label I have never seen before – Value Red. Thought you might be interested in it. 🙂 I twittered the picture of my mayo (along with my pathetic attempt to grow some sugar snap peas; we’ve had record rain fall in Oregon this year and they just about drown).
Thank you for an interesting blog, keep up the good work!
Rachael (a fan)
The new brand she discovered is a renaming of the Basic Red value tier brand that Safeway has carried for some time. Basic Red/Value Red carries everything from paper towels to disposable tableware the everyday basics at great prices. I am not sure what caused the name change, perhaps a response to Great Value or Kroger Value but I have to say I prefer the Basic Red name, it has a bit more character.