PLMA Live features Jeremy Whinnett of Agentrics.

Alexandria, Virginia based supply chain solutions software provider Agentrics announced that the live taping of PLMA Live! with Jeremy Whinnett will be posted on June 23, 2010.

Jeremy Whinnett, Director of Agentrics’ Product Lifecycle Management services, will be addressing the importance of data accuracy and why retailers must get serious about data collection with manufacturers. This online web video show, hosted by PLMA, the Private Label Manufacturers Association will be posted in two parts on Jeremy’s interview will take place on June 23, 2010, in part two of the series.

Jeremy Whinnett has over 25 years experience in retail product development and product lifecycle management solutions for retailers.  Agentrics provides retail PLM implementation. PLMA Live! is an online news resource for retailers and manufacturers in search of the latest trends, industry discussions and news updates for store brands today.  PLMA Live! airs year round online at Please join anchors Jodi Daley and PLMA President Brian Sharoff with Agentrics Jeremy Whinnett on June 23, 2010.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.