Swedish fast fashion retailer H&M is set to launch its new Private Brand Home Collection in the UK this fall. H&M Home, which launched across Europe last year, takes inspiration from catwalk trends and includes products such as bed linen, ready-made curtains, cushions and towels.
The new collection launches online in September, and will be sold in the chain’s 174-176 Oxford Street store from October 20.
“We’ve looked to this season’s key catwalk trends and transformed these into fabulous, fashion-focused pieces for the home,” said H&M Home’s head of design Evelina Kravaev Söderberg. “Each collection enables us to get to know our customers; we know that their tastes correspond with the way that fashion is moving.”
Three main collections will be launched over the season, with new products added every two weeks. Prices range from £3.99 to £12.99 for cushion covers, £12.99 to £39.99 for bed sets and £7.99 to £12.99 for towels.