Retail around the world is an exciting and ever-changing category so I am always excited to learn something new about a retailer and such it is with Spar. Founded in Holland in 1932 by Mr Adriaan van Well, Spar is now the world’s largest international food retail chain, with 13,600 stores in 33 countries. They are also the UK’s leading convenience store group, with annual sales in excess of £2.7billion. Spar was established in the UK in 1957 with five founding wholesale members. The business is now made up of six wholesale members servicing more than 2,600 stores. Spar members retain their independence but enjoy the advantages of belonging to a global brand.
Spar has commissioned English design agency Appetite to revamp its Private Brands as part of a £5m marketing program for the convenience store chain.
Spar relaunched the Private Brand with redesigns of a number of products including ice cream, sandwiches, salads and chips.
In addition, new designs for the Private Brand ready meals will be rolled out in September.