Private Brands Spar in England

Retail around the world is an exciting and ever-changing category so I am always excited to learn something new about a retailer and such it is with Spar. Founded in Holland in 1932 by Mr Adriaan van Well, Spar is now the world’s largest international food retail chain, with 13,600 stores in 33 countries. They are also the UK’s leading convenience store group, with annual sales in excess of £2.7billion. Spar was established in the UK in 1957 with five founding wholesale members. The business is now made up of six wholesale members servicing more than 2,600 stores. Spar members retain their independence but enjoy the advantages of belonging to a global brand.

Spar has commissioned English design agency Appetite to revamp its Private Brands as part of a £5m marketing program for the convenience store chain.

Spar relaunched the Private Brand with redesigns of a number of products including ice cream, sandwiches, salads and chips.

In addition, new designs for the Private Brand ready meals will be rolled out in September.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.